B&B Equipment Rental by RDO Equipment Co. is now
RDO Equipment Co. - Lakeside
History
In August 2009, RDO Equipment Co. acquired B&B Heavy Equipment Sales & Rentals, Inc. With the acquisition, the company was renamed B&B Equipment Rental by RDO Equipment Co. In the past 2 years, our rental business strategy has gained momentum, and we realized our customers were confused by the combined name.
What does this mean to you?
To avoid ongoing confusion, our name changes to RDO Equipment Co. - Lakeside.
RDO Equipment Co. - Lakeside will continue to support rental and rental support activities. In addition, the store will become a full service John Deere and Vermeer construction equipment dealership. To further support our rental business, we have also expanded our rental strategy by creating a new rental-focused sub-brand within RDO Equipment Co.: RDO Rents
Looking ahead, you’ll see the RDO Rents logo on our machines, in advertising, and at our locations (including RDO Equipment Co. - Lakeside).
The RDO Rents brand will initially be implemented in all Southern Construction and Southwest Agriculture stores.